The report highlights how the manufacturing industry is rapidly transforming due to technological disruption, shifting market demands, and operational pressures. Manufacturers recognize the need to overhaul internal processes, strengthen sales and marketing agility, and modernize service and aftermarket operations to stay competitive. AI, data technologies, and digital transformation are seen as both major growth drivers and significant challenges due to security, data, and workforce readiness concerns.
- 85% of manufacturers say they must transform day-to-day operations to remain competitive.
- Only 38% exceed profitability targets, emphasizing the need for optimized commercial strategies.
- 80% have implemented or are experimenting with AI, despite concerns around data and change management.
Overall, manufacturers worldwide are investing in technology, operational efficiency, and revamped commercial models to navigate economic uncertainty, supply chain disruption, and sustainability pressures. With increased focus on service, aftermarket, AI, and digital transformation, the industry aims to strengthen resilience, unlock new revenue opportunities, and improve customer loyalty.
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