The New Service Imperative: Empathetic Service at Scale

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The New Service Imperative: Empathetic Service at Scale

Customer expectations have evolved—and it’s no longer just about speed and efficiency. It’s about delivering empathetic service at scale.

Discover key insights in IDC’s latest spotlight report, “The New Service Imperative”, sponsored by Salesforce. Learn how leading enterprises are:

  • Balancing customer experience with operational efficiency
  • Leveraging AI and unified data for intelligent service delivery
  • Building outcome-based service journeys across all channels
  • Empowering agents as trusted advisors

With customer loyalty under pressure and data volumes expected to double by 2026, now is the time to reimagine service around empathy, data, and automation. This report outlines actionable strategies to help your organization scale personalized, context-rich support—without adding complexity.

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