Improving Student Outcomes: Quantifying the Impact of Digital Literacy and Creative Skills on College and Career

With rising tuition and shifting job market demands, higher education is under pressure to deliver real value. New research from Adobe, in partnership with Civitas Learning and LinkedIn, reveals how integrating digital literacy and creative skills into the curriculum can significantly improve student outcomes—from higher GPAs and retention rates to better job placement and salary growth.

Institutions like UTSA, CSUF, and ETSU are already seeing measurable academic and career benefits by leveraging Adobe Creative Cloud across disciplines—not just in art or design. The data shows a clear link between creative skills and long-term student success.

Download the full report to explore how your institution can drive better learning outcomes, increase student engagement, and give graduates a competitive edge in the job market.