Ecommerce Insights to guide your business growth. Discover how 875M+ people shop.

The whitepaper highlights the evolving landscape of online shopping, emphasizing the role of digital transformation in driving growth. As businesses face changing customer expectations and a shifting market, Shopify’s growth solutions empower companies to adapt. With a workforce of thousands of engineers, Shopify supports innovation, offering tools like Audiences and Shop Campaigns to optimize marketing spend and customer acquisition.

Key Insights:

• Growth in Online Shopping: Orders from first-time shoppers increased by 17% since 2023, with mobile device use growing by 44% since 2022.
• Top Growing Industries: Apparel, health & beauty, and home & garden lead in order volume across regions.
• Unified Commerce: Businesses like Represent show the benefits of integrating online and offline channels for a seamless customer experience.

The report also offers insights into successful industry strategies, showcasing how businesses leverage data-driven tools to stay competitive. Shopify continues to help businesses grow by providing industry-leading solutions and insights.